Experience

• Led mixed-method research across Bose’s flagship consumer audio products to uncover real-world usage behaviors and inform interaction design, feature prioritization, and long-term product strategy.
• Owned research strategy for early-stage hardware interaction design, running iterative evaluative studies that reduced concept ambiguity and aligned cross-disciplinary stakeholders(design, engineering and, product) to select and commit to the primary UI affordance for the next-generation flagship headphone.
• Conducted generative research on real-world interaction with integrated music services on Bose’s legacy products, informing next-generation product architecture and avoiding $500k a year in unnecessary integration costs.
• Embedded customer insight into Marketing and Global Reseller workflows by translating research findings into actionable narratives, ensuring customer voice consistently informed go-to-market and channel strategies.
• Expanded research infrastructure to centralize user insights, cut time to insight by 40%, accelerating research insights and boosting stakeholder engagement.

Work

• Led research operations and moderation for 10+ in-depth participatory design interviews to inform concept development.
• Supported IRB approval for human-subjects research, including protocol preparation and CITI OHRP certification.
• Translated raw qualitative data into insights that informed an academic research paper on mental health visualization.

• Led evaluative research that informed a shift toward a “grocery-first” product strategy, shaping homepage prioritization and improving clarity in the ordering experience.
• Analyzed monthly Net Promoter Score (NPS) data to identify key drivers of user satisfaction and dissatisfaction, informing product and operational improvements.
• Supported generative research (focus groups and semi-structured interviews) that uncovered user needs, mental models, and adoption barriers for the company’s flagship service Dunzo Daily in Delhi.